Privacy Policy

Last Updated: August 30, 2026

The Lena Group respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how The Lena Group, operated by Kenneth R. Lena LLC and affiliated with West USA Realty, collects, uses, and protects information received through our website, advertising, forms, email, text messages, telephone calls, and other communications.

By using this website or voluntarily providing your information, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide, including:

  • Your name
  • Email address
  • Telephone number
  • Mailing address
  • Property address
  • Home-buying or home-selling preferences
  • Saved property searches and favorite listings
  • Property valuation requests
  • Information submitted through contact forms, registration forms, advertisements, or messages
  • Details you provide when communicating with Ken or Lisa Lena

Our website and service providers may also automatically collect certain technical information, including your IP address, browser type, device information, pages visited, referring website, and general website activity.

How We Use Your Information

We may use your information to:

  • Respond to your questions or requests
  • Help you buy, sell, or learn more about real estate
  • Create and manage property searches
  • Provide requested property information or home-value estimates
  • Follow up regarding properties, services, or real estate needs
  • Send market updates, property alerts, newsletters, or other information you requested
  • Improve our website, advertising, customer service, and communications
  • Maintain business records and comply with legal or regulatory requirements
  • Protect our website, business, clients, and users from fraud or misuse

Email and Text Communications

If you provide your email address or telephone number, The Lena Group may contact you regarding your inquiry, requested property information, saved searches, market updates, or related real estate services.

Consent to receive marketing text messages is not a condition of purchasing any property, product, or service. Message frequency may vary. Message and data rates may apply.

You may unsubscribe from marketing emails by using the unsubscribe link included in the email. You may opt out of text messages at any time by replying STOP. For assistance, reply HELP or contact us directly.

Mobile information and text-message consent will not be sold, rented, or shared with third parties or affiliates for their independent marketing or promotional purposes.

Cookies, Analytics, and Advertising Technology

Our website may use cookies, pixels, analytics tools, and similar technologies to operate the website, understand visitor activity, improve our services, and measure advertising performance.

These technologies may be provided by third-party services, including Real Geeks, Meta/Facebook, Instagram, Google, and other website, analytics, customer relationship management, or advertising providers. Your browser may allow you to block or remove cookies, although doing so could affect certain website features.

How Information May Be Shared

We do not sell or rent your personal information.

We may share information when reasonably necessary with:

  • West USA Realty and professionals involved in a real estate transaction
  • Real Geeks and other companies that host or support our website and customer-management systems
  • Multiple Listing Service providers and real estate technology services
  • Title companies, escrow companies, lenders, inspectors, contractors, and other real estate service providers when requested or authorized by you
  • Advertising, analytics, email, and communication providers acting on our behalf
  • Government agencies, courts, regulators, or law enforcement when required by law
  • Professional advisers when necessary to protect our legal or business interests

Service providers are given access only to information reasonably necessary to perform their services.

Real Estate Information and IDX Listings

Property information displayed on this website may be supplied by a Multiple Listing Service or another third-party source. Listing information is believed to be reliable but is not guaranteed and may change without notice.

Registering for property searches, saving listings, requesting information, or submitting a home-value request may create a user profile within our website or customer relationship management system.

Third-Party Websites

Our website may contain links to other websites or services. The Lena Group is not responsible for the privacy practices, security, or content of websites operated by other organizations. Please review their privacy policies before providing personal information.

Data Security and Retention

We use reasonable administrative and technical safeguards intended to protect personal information. However, no website, email system, text-message service, or electronic storage method can be guaranteed to be completely secure.

We may retain information for as long as reasonably necessary to provide services, maintain business and transaction records, meet brokerage or legal requirements, resolve disputes, and enforce agreements.

Your Privacy Choices

You may contact us to:

  • Request access to the personal information we maintain about you
  • Ask us to correct or update your information
  • Request deletion of your information, subject to legal, brokerage, transaction, and record-retention requirements
  • Unsubscribe from marketing communications
  • Ask questions about how your information is used

We will respond to verified requests as required by applicable law.

Children’s Privacy

This website is intended for adults seeking real estate information and services. We do not knowingly collect personal information from children under 13. If we learn that information from a child under 13 was collected, we will take reasonable steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy as our website, services, technology, or legal obligations change. The updated policy will be posted on this page with a revised “Last Updated” date.

Contact Us

The Lena Group
Operated by Kenneth R. Lena LLC
West USA Realty
Ken and Lisa Lena
Phone: 480-744-5601
Email: ken@thelenagroupaz.com
Website: www.thelenagroupaz.com